The digital media landscape is constantly changing.
The digital media landscape is constantly changing.
The digital media landscape is constantly changing. Social media platforms, review sites and online news channels form a complex web in which reputations can be made and broken quickly. At Guldemond Lawyers, we understand the challenges of this new reality. We combine in-depth knowledge of traditional media law with practical understanding of the digital world.
Online reviews have become part and parcel of business. But what if reviews are untrue, hurtful or downright fraudulent? We have experience tackling abusive reviews on platforms such as Google, Trustpilot and industry-specific review sites.
Deepfakes, where AI is used to manipulate images or videos, are a growing problem. It is often very difficult to judge whether a deepfake is genuine or not, which can cause major reputational damage. Our lawyers offer support in taking legal action against creators and disseminators of deepfakes. This can range from criminal charges to civil proceedings, such as claiming damages or enforcing removal of images.
In the modern media landscape, influencers have become indispensable. The rise of influencer marketing brings with it new legal components.
Social Media and Influencer Marketing Advertising Code
Influencers must clearly indicate when content is sponsored, for example by using hashtags like #ad.
Copyright
When using music, images or videos, influencers should make sure they have the right licences. Unlawful use can lead to legal action and high costs.
Portrait rights
Showing recognisable people in content may require permission, especially for commercial use.
Privacy law
When processing personal data, such as in win competitions, influencers must comply with the AVG.
Fair competition
Negative statements about competitors in exchange for payment can be seen as unfair competition and cause legal problems.
Contracts
Collaborations with brands often require contracts. Guldemond Advocaten can clearly specify expectations, responsibilities, compensation and other essentials in these contracts.
Are you facing online reputation damage or looking for advice on digital media and/or online content issues? Get in touch with Guldemond Advocaten.
