What does the new draft code of practice mean for transparency in AI-generated content?

Code of practice

Artificial intelligence offers opportunities for innovation, efficiency and growth. Those opportunities also bring responsibility. On 17 December 2025, the European Commission published the first draft of a new code of practice on transparency in AI-generated content. The code is an important step towards implementing Article 50 of the AI Act, which becomes applicable on 2 August 2026.

Registering a famous name as a trade mark: why George Orwell was refused

George Orwell

Many businesses want to register their business name, product name or even a person’s name as a trade mark. Understandably so: registration provides legal protection, grants exclusive rights and assists enforcement. But what if the public already knows the name, for example as that of a famous author? Can it be registered?

Puma v Monshoe in the Dutch Supreme Court: no link, no confusion

Puma

Another substantial trade mark dispute concerning stripes on shoes has reached the Dutch Supreme Court. This time it was Puma, rather than Adidas, seeking to protect its distinctive design. Puma has registered its Formstrip for sports shoes and related products since the 1960s. When Dutch footwear business Monshoe launched women’s trainers bearing an elongated, curved stripe, Puma considered it too similar. On 7 November 2025, the Supreme Court upheld the outcome that Monshoe had not infringed Puma’s trade marks.

When does your product look too much like someone else’s? Lessons from Birkenstock v Scapino

Last week, the court in Utrecht delivered a detailed judgment in a dispute between Birkenstock and Scapino concerning several sandal designs. Although the case concerns footwear, its conclusions matter to any business involved in product design, lookalikes, private labels or product development in a competitive market.

This update explains the judgment’s principal findings and their relevance to businesses.

Getty Images v Stability AI: when is an AI model a copy?

The long-awaited judgment in Getty Images v Stability AI has arrived, largely in favour of the AI developer. The English court held that the image-generation model Stable Diffusion did not infringe copyright on the basis argued, despite having been trained on millions of images in which Getty holds rights.